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The Amazon Effect: Why Consumers Want Almost Instant Delivery

October 11, 2018 Courier

instant delivery

Amazon sells over 353 million products to its 310 million active users. These users typically receive their items through either fast or instant delivery.

The “Amazon effect” has created a culture of people who no longer expect things to come within three to five business days. Delivery should be as close to instantaneous as possible for the customer to be truly satisfied. In fact, 43% of customers expect companies to deliver more quickly in 2018 than they have in the past.

However this phenomenon is not only affecting customer satisfaction, but it also has an influence on their purchasing decisions. Keep reading to learn more about how delivery preferences can affect sales.

The Amazon Effect

There is no doubt about it, Amazon has changed the shipping industry forever. From customer expectations to the country’s delivery truck population, “the Amazon effect” can be felt all over the world of deliveries.

One of the largest effects was the types of orders people are getting shipped to them. What was once predictable has become uncertain. People order sets of items that are completely unrelated, changing how shipping companies have to think about deliveries.

They also increased how many delivery trucks are out on our roads. Trucking already made up a large percentage of deliveries, but that has grown exponentially thanks to Amazon.

Then, of course, there is the potential future of drone deliveries. These are still a ways off, but they are proof that the Amazon effect will continue to influence our lives for a long time.

How To Take Advantage of Impulse Buying

If your business starts to utilize fast delivery systems, you will be far more likely to take advantage of impulse buying from your customers.

If a customer can get a product now, they are far more likely to go ahead and purchase it than to wait. If they’ll have to wait on receiving the package, they will more than likely wait on purchasing the product.

Take food items for example. If a customer is craving one of the food products that you sell, they will want to get that product as soon as possible. If they have to wait to get it, they will probably tell their stomach to wait too, and then you just lost an impulse purchase.

Toys and luxury items work the same way. If a person has a strong desire for an item and they have the possibility of receiving that item that day or the next, they will often give in to their desires and purchase the product.

Without instant delivery, you may risk not getting to reap the benefits of these impulse purchases.

Less Risk of Order Cancellation

How often have you made a large purchase, and then second-guessed yourself and canceled the order before it shipped?

This practice is actually quite common if there is enough time between placing an order and delivery. This is unfortunately bad for sales, but there are ways to avoid this risk.

If a customer orders something with the standard shipping rate of three to five business days, they may actually get cold feet and cancel their order in that particular window of time. With instant delivery, you eliminate much of the risk of cancellation.

This is especially helpful to companies who sell more expensive products or who sell a lot of bulk products. These large purchases can cause customers to pause and reconsider if they are given the time to do so. Instant delivery removes that time completely.

The sooner you get your product out to your customer, the sooner they will be satisfied, and the less likely they will be to cancel an order.

Where Do the Delivery Fees Come In?

96% of customers claim that having the option of free shipping affects their decision of whether or not they will purchase a product. 73% say that this option has a great impact on these types of decisions.

Free same-day delivery will eventually become what all customers expect, and it is certainly already what they want.

It is not yet necessary to provide this service, but it might be sooner than you think. However, you may be surprised to learn about the benefits of offering free same-day shipping.

Cheap or free same-day delivery does more than just catch a few impulse buys, however. Offering these services can actually increase the volume of orders from customers.

If people know that they can get their products instantly without any additional cost, they will often order as much as they can afford to buy. These services get people excited about having their desired products in their hands quickly, so they go ahead and order more.

These order increases may seem like a fantasy, but they have been observed by several companies who dropped their fast delivery rates. Once they added a cheap or free same-day delivery service, their orders increased exponentially.

Get Instant Delivery in Connecticut!

Instant delivery is the future of delivery services. More and more people will be requesting that your business utilize these services and offer them to customers for low or no cost to them. It’s time to get on board.

We hope that this guide to fast delivery systems has been helpful to you. If you’d like to learn more about our instant delivery services in Connecticut and surrounding areas, you can contact us to get a quote for our courier service.