Did you know 12% of the 100,000 most visited websites are ecommerce sites?
The ecommerce industry reached approximately $2.3 trillion in 2017 and is likely to be worth $4.5 trillion by 2021? Amazing, right?
The industry is growing extremely fast and shows no signs of slowing down.
About 87% of shoppers conduct online research before they visit a store or order online. This means that if your store doesn’t offer excellent ecommerce features, you could be losing half of your potential revenue.
If you’re thinking of venturing into ecommerce, here are nine 2018 ecommerce trends you should keep tabs on.
1. Augmented Reality and Virtual Reality
More ecommerce heavyweights such as IKEA and eBay are incorporating AR and VR into their systems. This is giving this new technology added credibility.
In 2018, experts predict that AR and VR will become a mainstream option among ecommerce retailers. They also predict that it’ll also be a strong differentiating factor when it comes to client acquisition and retention.
With AR and VR, customers can see how the products they want to buy looks like in the comfort of their office or home.
This will improve user experience, reduce product returns, and increase sales of big products like furniture.
2. Voice Search
Did you know that over 40% of millennials use voice-activated assistants before buying an item online?
Make sure you optimize your ecommerce site or app for voice search. If you don’t, you risk losing clients who shop online using voice-activated devices.
Incorporating voice search will enable your customers to get results they need quite fast. This will, in turn, help reduce negative signals like high bounce rates.
Voice search will also help your ecommerce site rank high in voice search engine result pages.
3. Improved Photography and Videos
In 2018, ecommerce businesses will invest more in advanced visual content.
High-quality photography and videos will make it easy for retailers to answer questions about a product’s functionality and design. With visual content, the consumers feel confident that they understand what they’re purchasing. It’ll also improve customer experience and increase sales.
There are many innovative and unique ways of integrating quality visual content on your ecommerce site or app. You can include the popular animated GIFs or use 360-degree images to show off the features of your products.
4. Same-Day or Next-Day Delivery
Delivery is essential in ecommerce. Amazon, Walmart, Target and other big-name ecommerce businesses are investing a lot of money in delivery systems. They aim at offering same-day delivery to their customers.
In 2018, experts predict that more retailers will start investing in faster, reliable shipping systems to strengthen their logistics functions. As this becomes the norm, more shoppers will be comfortable buying and receiving products the same day. They’ll even be willing to pay extra amount for faster delivery.
You should, therefore, consider giving your clients the option of same-day or next-day delivery. If you don’t, you might lose them to your competitors.
5. Mobile Optimization
Mobile ecommerce sales will account for over 53.9% of all ecommerce sales by 2021. As mobile ecommerce continues to grow, you’ll want to come up with an ecommerce site that is mobile-friendly.
An optimized website will help you reach mobile users, boost SEO, and reduce your site’s loading time. It’ll also improve your social media marketing strategy.
When optimizing your site for mobile, you can incorporate fingerprint and facial recognition features.
They’ll help you simplify mobile payments, which will soon become the preferred payment method for most online transactions.
Personalization was among the five most popular ecommerce trends in 2017. Experts predict that this trend will continue in 2018.
How are ecommerce businesses embracing personalization?
They’re using machine-learning and artificial intelligence to track customers’ preferences and buying patterns. As a result, the buyers are fed only with the content or products they’re most interested in.
If you want to personalize your site and increase conversion rate, you can consider investing in machine-learning and AI.
Why waste time on tasks that deliver no tangible return on investment (ROI) when you could use automation tools to take care of those tasks?
Make sure you incorporate automation tools and bots into your site.
Aside from improving user experience, automation will allow you to free up your time. You can focus on other strategies that will propel your business to new heights and beat your competitors.
8. Search Engine Optimization
There are millions of ecommerce websites on the web today, and new ones keep popping up every day. This makes it tough to stand out and rank high on search engine results’ page.
How are ecommerce retailers dealing with this problem?
They’re investing a lot of money in SEO and content optimization. These two techniques are helping retailers convince search engine algorithms that their site is worth to be among the top in the search results.
Search engine optimization is also helping retailers reach their targeted traffic easily and gain a competitive advantage.
Ensure you design your ecommerce website with SEO in mind. You should avoid SEO tools that go against Google policies and take advantage of those that match your business needs.
Also, don’t forget to optimize your content.
9. Search by Image
Image search is going to gain some serious traction in 2018. It’s estimated that image and voice search will account for more than 50% of all online searches by 2020.
For this reason, it’s advisable to prepare your website for this innumerable development. Incorporating image search will enable your clients to find items easily and fast even when they don’t know the name of the product.
Final Thoughts on Ecommerce Trends
In today’s world, no online store can thrive without a unique, well-designed, and user-friendly ecommerce platform. If you own a store and don’t have a website, you should consider creating one today.
When designing or improving your online store, keep the ecommerce trends highlighted above on top of your mind. They’ll help you create a responsive ecommerce platform that will boost your sales and ensure customer satisfaction. They’ll also help you stay ahead of your competitors.
If you’re in need of delivery solutions for your ecommerce platforms, you can contact us or request a free quote.